| by Jamila Sidhpurwala | 7 comments

The story of IKEA!

“Design is not just what it looks like and feels like, Design is how it works!” It is true what they say about necessity being the mother of invention, when a boy of 5, started selling matches to make some money. That same boy expanded his business to sell christmas decorations, pens and pencils by […]

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| by Nimi Sanjith | 6 comments

LE’ORA 2018 – The Avant Garde Couture

Deep down the heart of every plain Jane is a desire to crack the mundane shell of ordinary clothing and portray an irrational trend to the world of fashion. But how often do they make the slightest effort to crack open? Sadly a very few break the stereotypes and stride forward. But Fashion is like […]

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| by Jamila Sidhpurwala | No comments

10 Incredible Ideas for your Backyard!

Backyards are usually a very underrated place in Indian homes. We all have them, but they are invariably used for hanging clothes, as a washing space, as parking or just an empty grass garden. When everyone is fighting for space, and trying to make theirs look beautiful, why ‘back’ out from using your backyard? Here […]

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