Wayfinding Design - Principles

About the Workshop

Explore wayfinding as a key aspect of environmental graphic design, understand user flow analysis, and discuss international case studies that exemplify wayfinding's power to enhance the user experience. Embrace the workshop's transdisciplinary approach, drawing from architecture, sociology, and urban planning to deliver successful wayfinding systems.

Why Attend

Develop a comprehensive understanding of wayfinding applications. Learn the significant role of designers in shaping user-friendly spaces. No prior experience is required. A computer with Adobe Creative Suite is recommended.

Meet Your Instructors

Vittoria Niccolini

An architect and a Phd in Design, whose research at the Sale Grosso design studio delves into the interplay between graphics, architecture, and public space. Her work explores the integration of wayfinding and motion graphics, highlighting her focus on enhancing user experience within interior and public spaces. Vittoria has showcased a range of projects on her Behance profile that reflect her diverse skill set and innovative approach to design. Her contributions to the design community are characterised by an emphasis on sustainable and user-centric design solutions.

Alice Trematerra

A communication designer and contract professor at the University of Florence, where she imparts knowledge to design students. With a foundation in typography as a means of graphic expression, she engages in activating social dynamics and reflections. Her academic endeavours, including her Ph.D. in Design, enrich her professional practice. Alice's contributions to design are documented in various publications, which provide insights into her approach to identity processes in locations, underscoring the necessity of design disciplines in shaping public spaces and communication. Her work on projects such as "Sistema Museale" and "Asphalt Art a Firenze" can be found on her Behance profile and demonstrate her capacity to create engaging visual communications that resonate with public interactions and urban architecture.

What You Will Learn

Our workshop is structured to provide a thorough understanding of wayfinding through:

Day 1: Understanding Wayfinding

An introduction to wayfinding principles, the science of helping people navigate spaces, and an overview of the final exercise project.

Day 2: Design and Cognition

The theoretical underpinnings of wayfinding, including concepts of spatial organisation, the psychology of navigation, and user behaviour analysis.

Day 3: Visual Communication and Innovation

The role of icons, fonts, and colours in wayfinding and an exploration of new technologies enhancing user experience in wayfinding systems.

Special Features

Comprehensive Learning
Each day consists of a 3-hour lecture that covers a distinct theme, ensuring a comprehensive learning curve.

Expert Facilitation
Benefit from the knowledge and experience of renowned experts in the field of wayfinding and public space design.

Interactive Project
Participate in a cumulative exercise involving the critical analysis and improvement of a real-world wayfinding system.

Dynamic Interaction
Engage in discussions, case studies, and receive feedback to refine your understanding and skills.

Registration

Are you ready to master the art of wayfinding design? Register now Let's shape the future of public spaces together!

Enquire Now

For more information

call: +91 97418 87884 or Email us at: workshops@cindrebay.com